Vocollision Acapella
Motion design, web design, & marketing
-> Boosted concert attendance by +180%
Client
Services
Motion Design
Web Design
Social Media Marketing
Industry
Music
Date
2023 - 2026
Vocollision is a competitive acapella group from NYU pushing the boundaries of what acapella can be.
Vocollision's concert attendance was at an all-time low.
The culprit? Their digital brand was all over the place 😵💫
Inconsistent branding
Lacks engaging tone in copy
Unclear call-to-actions
If Vocollision builds an intriguing & consistent brand,
then more people will attend their concerts.
Brand Design
Web
Social Media
As the only designer, I redesigned Vocollision's brand, shipped their website, and ran social media marketing.
These colors echo NYU’s palette while using tertiary hues for a vibrant, modern twist.
I redesigned Vocollision’s logo with a circular, bold typeface to reflect community and confidence. I defined a cohesive color palette to express the group’s personality.
Social media
vocollision
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we are quaterfin...
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come watch our...
vocollision
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come watch the a...
vocollision
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who's excited? 🤩
vocollision
1/25
due today! if you w...
vocollision
1/25
TOMORROW!
vocollision
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semifinals was ama...
vocollision
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this day was unreal
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we are holding aud...
