-> Increased onboarding conversion by 50%
7 min read
Role
Designer
Timeline
Oct '25 - Jan '26
iOS onboarding flow
Increased onboarding conversion by 50%
Redesigned Baton's first-run experience to reduce cognitive load, nudge paywalls, and remove unnecessary decisions before first success.
Peer-to-peer payments
Shipped seamless creator payments
Designed a native payment flow that allows creators to buy and sell stems with minimal friction and clear trust signals.
Web landing page
Refined the landing page to reflect product maturity
Year-in-review experience
Drove repeat engagement
Shipped a personalized year-in-review that visualized listening and creation habits, encouraging sharing, reflection, and return usage.
Studio blank state
Increased first-time music creation usage
Redesigned the empty studio experience to guide users toward their first action instead of presenting an empty or overwhelming canvas.
Paywall
Improved paywall conversion without blocking momentum
Redesigned the paywall to feel contextual and value-driven, surfacing it only after users understood Baton’s core benefit.
Three-dot menu
Reduced UI friction with contextual actions
Iterated on the existing three-dot menu to better surface secondary actions without cluttering core flows or interrupting user momentum.
App Store Cards
Increased App Store clarity and click-through
Design System
Built a scalable design system for Baton
Created a cohesive design system to standardize components, motion, and spacing—speeding up iteration and ensuring visual consistency.