-> Increased onboarding conversion by 50%
7 min read
Role
Designer
Timeline
Oct '25 - Jan '26
Collaborators
Gabe
|
CEO & Founder
Elias
|
Software Engineer
Pedro
|
iOS Engineer
iOS onboarding flow
Increased onboarding conversion by 50%
Redesigned Baton's first-run experience to reduce cognitive load, nudge paywalls, and remove unnecessary decisions before first success.
Peer-to-peer payments
Shipped seamless creator payments
Designed a native payment flow that allows creators to buy and sell stems with minimal friction and clear trust signals.
Web landing page
Redesigned landing page to reflect new features
Pair
Designed music pairing tool 0-1
Baton Year in Review
Designed Year-in-review experience
Shipped a personalized year-in-review that visualized listening and creation habits, encouraging sharing, reflection, and return usage.
Studio blank state
Increased first-time music remixing usage
Redesigned the empty studio experience to guide users toward their first action instead of presenting an empty or overwhelming canvas.
Profile onboarding
Designed profile completion view
Paywall
Improved paywall conversion
Redesigned the paywall to feel contextual and value-driven, surfacing it only after users understood Baton’s core benefit.
Three-dot menu
Designed contextual actions
Iterated on the existing three-dot menu to better surface secondary actions without cluttering core flows or interrupting user momentum.
App Store Cards
Increased App Store clarity and click-through
Design System
Built a scalable design system for Baton
Created a cohesive design system to standardize components, motion, and spacing—speeding up iteration and ensuring visual consistency.